5 year strategic plan
Every year, Dairy Australia reviews its rolling five-year plan to ensure that its investments are aligned to industry needs. The key outcome of this review process is a series of strategic priorities that guide the planning and outcomes of investment activity.
The 2012-16 Strategic Plan seeks to accommodate the regional diversity of the dairy industry and acknowledges the need to accelerate the adoption of research to sustain profitable farm and manufacturing businesses into the future.
On average, Dairy Australia plans to annually invest around $58 million of farmer levy and matching government funds over the next five years. While streamlining and consolidating its expenditure in a number of core programs, the Company will increase its focus on:
• On-farm programs and initiatives to improve margins and provide solutions to key issues such as plant, animal performance and business management
• Accurate market information analysis together with market access and maintenance initiatives
• Managing an increasing set of concerns/perceptions that threaten the value of the dairy industry in Australia
• Promoting the health and nutritional benefits of dairy
• Assisting the dairy industry to use resources more efficiently
• Attracting, retaining and developing people at local, regional and national levels